Notion Collective was founded by Originn creativity and under the leadership of sustainable fashion entrepreneurs Nermin Köse and Gözde Karatekin with the slogan ''Creative collaboration for sustainable fashion ''. Notion Collective is a union that brings together entrepreneurs working in the field of sustainable fashion, thought leaders, pioneers of change, professionals, academics, students and fashion lovers to discuss the social and environmental effects of fashion, improve the destructive effects of fast fashion, and develop innovative and alternative solutions for the sustainable and ethical transformation of the fashion industry.