Fig | Originn

Fig.

FIG – Food and Tourism Entrepreneurship Program Born from the Bounty of the Aegean

FIG takes its name from figs, one of the symbolic products of Izmir and the Aegean region. Designed in 2018 in collaboration with Kök Projekt and Originn, the program aims to develop innovative ventures in the food and tourism sectors based on local products.

This three-month acceleration program combined Izmir's strong agricultural and gastronomic heritage with its tourism potential, providing entrepreneurs with a platform to develop their business models while contributing to regional development. During the program, the eight selected ventures not only grew their businesses but also produced creative solutions to issues hindering development in the region.

Program Objectives

To encourage entrepreneurship in Izmir and its surroundings for the sake of tourism and regional economic development
To bring successful entrepreneurs together with investors and strengthen the ecosystem
To build bridges between the tourism and food sectors and the entrepreneurial ecosystem
To implement a tourism entrepreneurship model that will serve as an example for Turkey

FIG's Entrepreneurs